Competitive intelligence for sportsbooks & prediction markets
Two DFS apps hold 83% of sponsored betting views on YouTube.Spotlight shows how to buy reach cheaper.
1 in 11 creators we price get less than 1% of their subscriber count in views. Spotlight prices creators on real views and audience betting interest, so you cut ad waste and sign them before your competitors lock them down.
Share of sponsored sportsbook and DFS views Spotlight tracked, last 12 months
Capped at 3 mid-size sportsbooks for Q4, before NBA opening night, to keep the data exclusive. 3,082 sponsored betting videos went live last week. Explore the product ↓
Real-view pricing
Price deals on actual views, not inflated subscriber counts.
Crossover tracking
See creators add a prediction market or rival sportsbook sponsor, every day.
Audience betting interest
Find channels whose audiences actively talk about betting.
Sponsorship tracked across 14 companies
Fanatics SportsbookBetMGMSplash SportsHard Rock BetKalshiPolymarketFanDuel PredictsProphetXNovigCreators worth winning · live data
Real prices, real audiences, before your rivals see them.
Every creator priced on the views they actually get, with how much of their audience talks about betting, and who pays them today.
StumpTheSpread - Free Sports Picks Predictions
80K subs · Betting picks · MLB · NBA
No rival sponsor seen
Estimated cost
$1,600–$4,000
actual worth by views $299–$897
Platform interest
19% High
of comments talk betting
- “Thanks Brewers for just crushing my parlays.. ugh!!”
- “I have a 15 leg parlay on hard rock right now for 29k wish me luck yall”
Sign them first →
Guy Boston Sports
167K subs · Betting picks · NBA · MLB
Sponsored by PrizePicks & Underdog Fantasy
Estimated cost
$3,340–$8,350
actual worth by views $158–$474
Platform interest
19% High
of comments talk betting
- “I hit a 7 leg parlay 30 into 1100”
Win them from PrizePicks →
Circles Off
26K subs · Podcast · NFL · NBA
Sponsored by Kalshi & Underdog Fantasy
Estimated cost
$514–$1,500
actual worth by views $15–$46
Platform interest
14% High
of comments talk betting
- “Anti odds screen” is crazy work”
Win them from Kalshi →
BettingPros
79K subs · Betting picks · NBA · College basketball
Sponsored by Hard Rock Bet & DraftKings
Estimated cost
$1,576–$3,940
actual worth by views $81–$243
Platform interest
12% High
of comments talk betting
- “3-7 this week. Almost 40 units down for the year!”
Win them from Hard Rock Bet →
GhostLocks
37K subs · Betting picks · NFL · College football
Sponsored by Underdog Fantasy & DraftKings
Estimated cost
$730–$1,825
actual worth by views $123–$368
Platform interest
12% High
of comments talk betting
- “Bro I appreciate your picks but we been taking Ls lol”
- “I cashed out again with ur help”
Win them from Underdog Fantasy →
SportsLine
129K subs · Betting picks · NFL · NBA
Sponsored by BetMGM & Splash Sports
Estimated cost
$2,580–$6,450
actual worth by views $113–$339
Platform interest
11% High
of comments talk betting
- “Definitely found my new home for college football betting content. Finally Football is here and I can't wait!”
Win them from BetMGM →
Members see every creator like these, with contact details and the ones no rival has signed. Claim a Q4 pilot spot →
CompareMarket activity side by side.
Led by PrizePicks, Underdog Fantasy, DraftKings
36 work with both markets
Who: CDotty (PrizePicks + Kalshi) · Lineups (DraftKings + Polymarket) · +34 more for members
1 moved the other way
Network
See where industries compete for the same attention.
Spotlight maps companies, creators and the commercial relationships between them, across markets.
Here, sportsbooks and prediction markets in September 2026: every sponsored creator sits between the companies that pay it. The 36 in orange were paid by both industries.
Hover or tap a company to trace the creators it pays. Drag to turn the network.
- Sportsbook creators · 229
- Prediction-market creators · 75
- Paid by both · 36
- Company · 14
- 340 creators · 437 sponsor links
Q4 NBA kickoff pilots · 3 spots
Claim one of 3 Q4 pilot spots, before NBA opening night.
For mid-size sportsbooks. A 30-day competitive audit: which creators your rivals pay, who is still open, and what each one should cost.
3,082 sponsored betting videos went live last week. Your rivals are booking creators now.
A work email is enough. We reply within 24 hours.